What is udm=14?

udm=14 is a URL parameter that tells Google to skip AI Overview and show traditional search results. It's the same as manually clicking Google's "Web" tab, except it's handled automatically. Add it to any Google search URL and boom: clean results.

This is what's happening behind the scenes when you use Gemi-no.

How udm=14 works

Google has various "udm" (Universal Data Model) parameters that change how search results display. Most are internal or experimental, but udm=14 specifically disables AI-generated content.

How it works:

• Normal search: google.com/search?q=pizza
• With udm=14: google.com/search?q=pizza&udm=14

The second URL loads faster and shows only traditional web results.

Where udm=14 comes from

Google didn't advertise this parameter — instead, it's part of their internal tooling. Some smart people on the internet discovered this and realised it bypasses AI Overview entirely.

Each udm value does different things:

• udm=1 = News results only
• udm=2 = Image results only
• udm=14 = No AI Overview (the good one)

There are more niche ones, such as:

• udm=18 = Forums (Reddit, Stack Overflow, etc.)
• udm=28 = Shopping (product listings)
• udm=6 = Learn (educational content)
• udm=15 = Attractions (tourism stuff)
• udm=36 = Books (literature and publications)
• udm=37 = Products (similar to shopping but different algorithm)

Then there are even more specific ones, like:

• udm=44 = Visual matches (reverse image search style)
• udm=48 = Exact matches (super literal results)

Why udm=14 > other methods

Most "hide AI Overview" solutions use hacky CSS tricks or try to block content after it loads. udm=14 prevents the AI content from generating in the first place.

The difference:

• CSS hiding: AI content loads, then gets hidden (slow, breakable)
• udm=14: AI content never loads (fast, reliable)

udm=14 is a more native, robust and future-proof solution.

Will Google remove udm=14?

Maybe, but unlikely.

It's been around since before AI Overview launched, suggesting it serves internal purposes.

If they remove it, we'll find another way.

How to use udm=14

There are two ways:

• Manual method: Add &udm=14 to any Google search URL
• Smart method: Let Gemi-no add it automatically

You can download Gemi-no for free on Chrome, Edge, or Firefox.