Hey, I'm Chris 👋

I've been making stuff online since 2009 — for myself and for others. Some of them get used by lots of people. Others are just for fun. I'm originally from Sydney, now mostly based in Berlin. 
← Open to new projects!

NOFOMO.TV Website

August 2025

After co-founding NOFOMO.TV in 2018, I stepped back in 2020. They’ve been crushing it ever since, with clients such as Amazon Prime, Twitch, MTV, and Riot Games. The site was completely rebuilt from the ground up with automations and custom back-end design, allowing the team to easily upload new content.

AutomationBrand IdentityCoachingWebsite
Bunny.netHTML/CSS/JSOraclePHPWordPress

Personal Website

July 2025

As I’m starting to actively work on new projects again, it felt like the right time to redo my personal website (chrisl.im). This website was put together in an afternoon. It’s not perfect, but it represents myself and my work a little better.

Brand IdentityWebsite
HTML/CSS/JSPHPWordPress

Gemi-no

July 2025

Google added AI Overview into their search results over a year ago and it still feels half-baked. So in a couple of days, I hacked together Gemi-no to let users turn it off. While there are other Chrome extensions that do similar things, my implementation feels more robust and more importantly: future-proof.

AutomationBrand IdentityWebsite
Chrome ExtensionHTML/CSS/JS

Career Break

January 2025
 — July 2025

While winding down Flowstack, I took 6 months off to take a break and focus on my mental and physical health — dealing with symptoms that I’d normalised and ignored over the last two decades. This also gave me time to revisit my backlog of ideas with fresh eyes.

Career Break

Flowstack

March 2024
 — November 2024

Accidentally built an LLM observability platform while trying to understand Axu and Flowshot customers. Launched it as a product, became Focal W23 finalists, and won VC commitments for €500K — before closing the company due to burnout.

AIAutomationBrand IdentityData AnalyticsWebsite
Cloudflare Workers AIFirebaseHTML/CSS/JSPythonReact

Flowshot

February 2022
 — June 2024

Launched the first “AI for Google Sheets” add-on with native formulas such as =AUTOCOMPLETE (few-shot) and =AI (one-shot). We used Reddit and AI directory marketing hacks to gain 100K installs and hit breakeven in just a few months.

AIAutomationBrand IdentityData AnalyticsGrowth HackingWebsite
AWSGoogle Sheets Add-onHTML/CSS/JSMongoDBPythonWordPress

Axu AI

May 2021
 — December 2023

Raised €450K pre-seed to develop a proprietary AI/MLOps stack for high-volume e-commerce content automation. Axu AI consistently outperformed our customers’ writers with 3x content volume at 1/10 of the cost, while doubling their organic SEO traffic with an increase in conversion rates across the board.

AIAutomationData CleaningFine-TuningSynthetic Data
AWSFlaskGoogle-T5GPT-J-6BGPT-NeoX-20BHugging FaceMongoDBPython